THE BEST STORY WINS
There is nothing more powerful than a story. We've all seen this. It's a customer story that convinces your executive team to act on your...
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Sharon McCarthy
Feb 29
6 PROVEN, LOW-EFFORT WAYS TO RAISE PRICES WITHOUT TAKING A PRICE INCREASE.
In the last 3 years, the consumer price index has risen by nearly 18%. Chances are, your customer is facing sticker shock on most items...
Sharon McCarthy
Feb 29
COULD THIS BE ONE OF THE MORE POWERFUL WAYS TO GROW YOUR BUSINESS?
NEW PURCHASE OCCASIONS Consider when you might visit a Starbucks: networking, morning wake-up, afternoon pick-me-up, coffee with a...
Sharon McCarthy
Jan 25
3 MARKETING MYTHS TO GIVE UP IN 2024
It’s now almost 30 years since the first digital ad was placed. Yet, it’s only recently that we’ve harnessed all of this data to develop...
Sharon McCarthy
Jun 6, 2023
The S.E.C.R.E.T TO PRODUCTS THAT SELL THEMSELVES
AND INCREASE YOUR LIKELIHOOD OF SUCCESS IN MARKET BY AT LEAST 42% I had just been hired to turn around a 200-unit chain of photography...
Sharon McCarthy
Mar 23, 2023
REDUCING RISK OF AN INNOVATION FAILURE
Have you ever conducted market research and received a green light to launch a new product, only to have it fail in-market? You're not...
Sharon McCarthy
Mar 20, 2023
RCTs for QSR Chains
Most organizations now embrace experimentation, conducting A/B testing, the gold standard of which is a randomized control (RCT). An RCT...
Sharon McCarthy
Feb 27, 2023
The Opportunity in Uncertainty
There is nothing more uncomfortable than uncertainty. We hate it. Our aversion to uncertainty is so great that we often make less...
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