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Sharon McCarthy
Dec 16, 2018
Gift Guide for the Marketing Executive
Pacific and West Maple Notebook First launched on Kickstarter, these gorgeous maple notebooks inspire creativity. They feature...
Sharon McCarthy
Dec 11, 2018
The 7 Pillars of a Modern Brand
What makes a great modern brand? Gone are the David Ogilvy days when marketing was about selling an emotional benefit. Next was the Trout...
Sharon McCarthy
Sep 18, 2018
Why Hire a Fractional CMO - Reason #3 Mentoring
Your marketing team is excellent. But your team is focused on the tactics of the business -- building awareness, managing the scrums,...
Sharon McCarthy
Jul 18, 2018
Confusing Confidence with Competence
One Question to Avoid Hiring Dunning Kruger as Your CMO Dunning Kruger is a term in psychology to describe how people often believe they...
Sharon McCarthy
Jul 18, 2018
Podcast Advertising - 10 Questions to Ask
We have entered the golden age of podcasting. Listeners now have a wide variety of high quality, deeply engaging programming to choose...
Sharon McCarthy
Jul 16, 2018
UnBEARable - Lessons From Build-A-Bear
There is nothing more powerful in retail than a line out the door. Like the McDonald's 1 million burgers sold sign or the number of...
Sharon McCarthy
Apr 9, 2018
One Question Most CEOs Can't Answer
Most CEOs when asked the following question, can’t answer it in a short, concrete, and memorable way: “I want to recommend your business...
Sharon McCarthy
Apr 9, 2018
Why You Should Never Have an Earnings Call in the Afternoon
Can you hack time? Daniel Pink, in his new book, WHEN, describes how the many “WHEN” decisions we consciously or unconsciously make...
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